Design is more than looks. It's more than usability. Design is how my work impacts someone's life.
skateboarding experience enhancement
client: Nike
Utilize low-cost sensors to enhance the skateboarding experience
Observed and interviewed skateboarders, skate shop employees, and parents of skateboarders to gain an understanding of skate culture and skateboarders' motivations.
Developed concepts around improvement of the skateboarding experience through insights developed from primary and secondary research.
Prototyped low-fidelity interfaces for potential products, utilizing many software tools available to us. After converging on a concept, we delved deeper into higher-fidelity prototypes and tested the experience of using the product.
Conduct research and development of novel feminine hygiene products
Spoke with users about their current experience with feminine hygiene products. In doing so, we gained insights into their challenges and the workarounds they implemented to cope.
Created a diverse set of concepts, refined them to a select number of prototypes, which we discussed and tested with users to gauge their reactions and leverage their unique perspectives to help us improve our concepts.
Targeted men as prototype testers, as their lack of experience with feminine care products helped emulate the experience of a new user.
Research, develop, and prototype concepts for a new product category
I developed a lean version of Radio Flyer's existing research and concepting process, utilizing Amazon reviews and YouTube videos to gain understanding the user experience around existing products in the category.
I synthesized the research I conducted to create seven user-centered insights that epitomized the behavior and preferences I observed and around which the team could ideate and develop solutions.
I facilitated a brainstorm around the insights, generating 60 concepts; selected promising concepts, based on a scoring system; and sketched and prototyped those concepts to communicate and test with teammates, purchasers, and users.
